WEB STRATEGY SYSTEM
Our in-house, proprietary Ethosite™ software creates websites that can be found by "organic" searches, which are the free, non-pay-for-click listings that result when a user types in a search term in a major search engine.
Implementing an ongoing web strategy is just as important as having a great website, and realizing your short and long term website goals depends on correctly defining your target audience and your choice of website search terms, keywords and descriptions. Simply put, to maximize your online sales, you must conduct a local, regional, national, or international marketing campaign and track the results over time.
Adding the right pages to your website to achieve your defined marketing strategy is easy to accomplish with our versatile and powerful set of Application Pages, our library of Ethosite™ software plug-ins for special purpose website pages. Examples include coupon generators, photo galleries, calendar of events, what's new, press releases, visitor guestbook, testimonials, retail store locators, and many others.
Ethosite™ builds tracking and other traffic metrics into your website's architecture: